SAKSHI GUPTA: Consumer rights and protection play a pivotal role in any thriving economy, and to emphasize this, National Consumers Day is celebrated on December 24th in India. It stands as a testament to the importance of safeguarding the interests of consumers in a rapidly evolving marketplace.
National Consumers Day is different from its international counterpart, celebrated on March 15th each year. While both occasions share the common goal of promoting consumer rights, the national observance allows countries to address specific issues and challenges unique to their own markets. In India, it serves as a reminder that consumers deserve fair treatment, transparency, and protection against unfair trade practices.Consumer rights are fundamental ensuring that individuals are not only protected but also empowered in their roles as purchasers and understanding them is crucial in fostering a fair marketplace. The right to information entitles consumers to clear and accurate details about the products or services they consider purchasing. This includes comprehensive information about ingredients, manufacturing processes, and potential risks, allowing consumers to make informed decisions aligned with their preferences and values.
The right to choose gives consumers the freedom to select from a diverse range of products and services. It guards against monopolistic practices, fostering competition and innovation in the marketplace. Furthermore, the right to safety reinforces the idea that consumers have the prerogative to expect products and services that meet strict safety standards. This includes protection from hazardous goods and services that may pose a threat to their well-being. Equally important is the right to be heard, affording consumers a voice in matters concerning their experiences with products or services. This rights ensures that their opinions and feedback are not only valued but also considered in the improvement of offerings.
Additionally, the right to seek redressal is vital, providing consumers with effective channels to seek compensation or resolution in the event of substandard products or unsatisfactory services. These rights collectively act as a shield, safeguarding their interests and fostering a sense of confidence in their purchasing decisions. In today’s world, consumers often find themselves bombarded with advertisements that may be misleading or exaggerated. Many products are promoted in a way that doesn’t necessarily reflect their true value. It is essential for consumers to be discerning and critically evaluate the claims made by advertisers. Spreading awareness can help educate the public on spotting gimmicks and making informed choices.In encountered with any form of betrayal or dissatisfaction with a purchased product or service, the process of filing a complaint serves as a constructive avenue for resolution. Begin by minutely gathering pertinent information and initiating direct communication with the seller or service provider to address concerns. It is advisable to adhere to the company’s specific complaint procedures, seeking resolution through their established channels. If these efforts prove ineffective or if there is a sense of betrayal in the process, consumers can turn to consumer protection agencies for guidance and escalate the matter to the consumer court if necessary. Considering alternative dispute resolution methods such as mediation can accelerate the resolution process. Legal assistance is an option for complex issues. Consistent follow-up and the maintenance of detailed records throughout this process contribute to a fair and satisfactory resolution of consumer grievances.The digital age has brought about a paradigm shift in consumer behaviour, necessitating the recognition of digital consumer rights. The right to privacy online, secure online transactions, and protection against online fraud are all critical components of these rights. As technology continues to advance, it becomes imperative to update and expand these rights to keep pace with evolving digital landscapes.Also, environmental considerations have become integral to the conversation on consumer rights.
A sustainable and consumer-friendly ecosystem involves responsible production and consumption. Consumers have the right to demand products that are eco-friendly and ethically produced, contributing to a healthier planet and a more ethical marketplace. Moreover the theme of International Consumers’ day of 2023 was “Empowering consumers through clean energy transitions that allows for a sustainable and consumers’ friendly environment.Looking towards the future, technological advancements will further shape the consumer experience. Artificial intelligence, augmented reality, and other innovations will provide consumers with new ways to interact with products and services. It is crucial for regulators and industry stakeholders to work collaboratively in establishing a framework that ensures these technological advancements benefit consumers without compromising their rights or safety.In upholding the significance of National Consumers Day and recognizing the importance of consumer rights, it is essential that individuals remain vigilant advocates for fairness in the marketplace. By understanding the intricacies of filing a complaint and seeking redressal when faced with betrayals, consumers contribute to the collective effort of fostering transparency and accountability.
As we navigate the complexities of the digital age, environmental considerations, and evolving technological landscapes, the empowerment of consumers remains at the forefront of building a marketplace that not only meets their needs but also aligns with ethical and sustainable practices. Thus, as we celebrate National Consumers Day let our commitment to informed choices and resilient advocacy serve as a catalyst for a consumer-friendly ecosystem that stands the test of time.